Lexus

 
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Awards

Awards
BEST PREMIUM LARGE SUV 2019 - AUTO EXPRE
Further Awards
BEST SPORTS CAR 2019 - AUTO EXPRESS
Other Awards
BEST COMPACT EXECUTIVE CAR 2019 - AUTO E

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Click to reveal info0845 1295 484
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Manufacturer Info

Founded
October 01, 1986
Origin
Manufacturer
Lexus
Price Range
Configurator
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Revenue
£234 BILLION (est)
Ranking (cars sold)
27
Cars registered
749 (Dec)
Cars Sold YTD
13727
Market Share YTD
0.68%
Reliability
5/5
Electric

Lexus is the luxury vehicle division of the Japanese automaker Toyota. The Lexus brand is marketed in more than 70 countries and territories worldwide and has become Japan's largest-selling make of premium cars. It has ranked among the 10 largest Japanese global brands in market value. Lexus is headquartered in Nagoya, Japan. Operational centers are located in Brussels, Belgium and the U.S. in Plano, Texas.

Lexus is the luxury vehicle division of the Japanese automaker Toyota. The Lexus brand is marketed in more than 70 countries and territories worldwide and has become Japan's largest-selling make of premium cars. It has ranked among the 10 largest Japanese global brands in market value. Lexus is headquartered in Nagoya, Japan. Operational centers are located in Brussels, Belgium and the U.S. in Plano, Texas.

Lexus originated from a corporate project to develop a new premium sedan, code-named F1, which began in 1983 and culminated in the launch of the Lexus LS in 1989. Subsequently, the division added sedan, coupé, convertible and SUV models.

Lexus did not exist as a brand in its home market until 2005, and all vehicles marketed internationally as Lexus from 1989 to 2005 were released in Japan under the Toyota marque and an equivalent model name. In 2005, a hybrid version of the RX crossover debuted and additional hybrid models later joined the division's lineup. Lexus launched its own F marque performance division in 2007 with the debut of the IS F sport sedan, followed by the LFA supercar in 2009.

The brand was created around the same time as Japanese rivals Nissan and Honda developed their Infiniti and Acura premium brands. The Japanese government imposed voluntary export restraints for the U.S. market, so it was more profitable for Japanese automakers to export more expensive cars to the U.S.

The original Lexus slogan, developed after Team One representatives visited Lexus designers in Japan and noted an obsessive attention to detail, became "The Relentless Pursuit of Perfection." Three firms were involved in the final phase of logo development: Saatchi & Saatchi, Molly Designs and Hunter/Korobkin, Inc.

The finished logo was a combination of two firms’ final designs: the Lexus logo typeface came from Saatchi & Saatchi and the “L” was Hunter/Korobkin, Inc.’s design. According to Toyota, the automaker made some refinements so the logo would be easier to manufacture, rendering it using a mathematical formula.

Did you know:

1. The Calty Arts Project was the unofficial programme through which Katsushi Nosho asked his designers at the Calty Design Research studio to forego traditional design mediums in favour of more ‘hands-on’ methods to design the concept for the Lexus SC 400. The experiment that gave the brand’s first luxury coupe its iconic silhouette used plaster-filled balloons that were randomly moulded into shapes, photographed, and projected onto a screen. One of these elongated shapes stood out to give the SC 400 the sleek and fluid shape that became a signature for Lexus.

2. Lexus have achieved worldwide recognition for their innovation and performance, their popularity spreading across more than 90 countries and six continents including the US, Canada, Europe, Australia, the Middle East, Hong Kong, South Africa, New Zealand, Taiwan, Russia and South Korea.

3. The Lexus RX 400h was the first fully hybrid car ever to compete in a major endurance race, and its success proved that the hybrid technology was a viable alternative to diesel. Hiorkazu Koga, General Manager of the Lexus Vehicle Development Division explained the project: ‘Interest in diesel vehicles is high in Europe and it is thought that the performance of hybrid vehicles is not so good. We wanted to assess the Lexus RX 400h’s endurance and show the compatibility between driving performance and fuel efficiency by competing in the Nürburgring race.’

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