Land Rover

 
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Info & Stats

Parent Company
Company Brands

Awards

Awards
MOST PRESTIGIOUS 2020 - WHATCAR
Further Awards
BEST LUXURY SUV 2020 - WHATCAR
Other Awards
BEST FAMILY COMPACT 2020 - WHATCAR

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Click to reveal info0370 5000 500
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Manufacturer Info

Founded
January 01, 1948
Origin
Manufacturer
Land Rover
Price Range
Configurator
Find a Retailer
Revenue
£21.5 BILLION (est)
Ranking (cars sold)
11
Cars registered
4548 (Dec)
Cars Sold YTD
58505
Market Share YTD
3.31%
Reliability
2/5
Electric

Land Rover is a British brand of four-wheel drive cars, that exclusively offers premium and luxury sport utility vehicles. Owned by multinational car manufacturer Jaguar Land Rover (JLR), which has been owned by India's Tata Motors since 2008, JLR currently build Land Rovers in Brazil, China, India, Slovakia, and the United Kingdom.

Land Rover is a British brand of four-wheel drive cars, that exclusively offers premium and luxury sport utility vehicles. Owned by multinational car manufacturer Jaguar Land Rover (JLR), which has been owned by India's Tata Motors since 2008, JLR currently build Land Rovers in Brazil, China, India, Slovakia, and the United Kingdom.

The Land Rover name was originally used by the Rover Company for a boxy four-wheel drive, off-road model, launched in 1948—now known as the Land Rover Series, it is today regarded as a British icon. It was granted a Royal Warrant by King George VI in 1951 and 50 years later, in 2001, it received a Queen's Award for Enterprise for outstanding contribution to international trade.

Over time, Land Rover grew into its own brand (and for a while also a company), encompassing a consistently growing range of four-wheel drive, off-road capable models. Starting with the much more upmarket 1970 Range Rover, and subsequent introductions of the mid-range Discovery and entry-level Freelander line (in 1989 and 1997), as well as the 1990 Land Rover Defender refresh, the marque today includes two models of Discovery, four distinct models of Range Rover, and after a three-year hiatus, a second genaration of Defenders have gone into production for the 2020 model year—in short or long wheelbase, as before.

Originally, the vehicles was simply called the Land Rover – an off-road capable car model of the Rover Company. The "Series" indication later became a retronym model name, once 'Land Rover' had started becoming a brand, with the introduction of the Range Rover in 1970, and eventually even a British Leyland subsidiary in 1978. In 1983 and 1984, the long and the short wheelbase Land Rovers were finally given official names — the One Ten, and the Ninety respectively, and together they were badged the Defender models in 1990, after the 1989 introduction of the new Discovery model.

In 1994 Rover Group plc, including Land Rover, was acquired by BMW. In 2000, Rover Group was broken up by BMW and Land Rover was sold to Ford Motor Company, becoming part of its Premier Automotive Group.

In 2006 Ford also purchased the Rover brand from BMW for around £6 million. BMW had retained ownership of the brand to protect the integrity of the Land Rover brand, with which 'Rover' might be confused in the US 4x4 market and allowed it to be used under licence by MG Rover until it collapsed in 2005, at which point it was offered to the Ford Motor Company, who by then owned Land Rover.

On 11 June 2007, Ford announced that it planned to sell Land Rover along with Jaguar Cars. Private equity firms such as Alchemy Partners of the UK, TPG Capital, Ripplewood Holdings, Cerberus Capital Management and One Equity Partners of the US, Tata Motors of India and a consortium comprising Mahindra & Mahindra of India and Apollo Management all initially expressed interest in purchasing the marques from the Ford Motor Company.

On 1 January 2008, Ford formally declared that Tata was the preferred bidder. In 2008, On 26 March 2008, Ford announced that it had agreed to sell its Jaguar and Land Rover operations to Tata Motors, and that it expected to complete the sale by the end of the second quarter of 2008.

On 18 January 2008, Tata Motors, a part of the Tata Group, established Jaguar Land Rover Limited as a British-registered and wholly owned subsidiary. The new company was to be used as a holding company for the acquisition of the two businesses from Ford - Jaguar Cars Limited and Land Rover. That acquisition was completed on 2 June 2008 at a cost of £1.7 billion.

On 1 January 2013, the group, which had been operating as two separate companies (Jaguar Cars Limited and Land Rover), although on an integrated basis, underwent a fundamental restructuring. The parent company was renamed to Jaguar Land Rover Automotive PLC, Jaguar Cars Limited was renamed to Jaguar Land Rover Limited and the assets (excluding certain Chinese interests) of Land Rover were transferred to it. The consequence was that Jaguar Land Rover Limited became responsible in the UK for the design, manufacture and marketing of both Jaguar and Land Rover branded products, and Land Rover and Jaguar Cars ceased to be separate vehicle producing entities.

Did you know:

1. The first Land Rover had a steering wheel in the middle. As the first model was inspired by WW2 era Jeeps, it shared similar characteristics. Wilks lived on a farm in Wales, so an agricultural approach required a simple layout. This took the form of a tractor-like design that featured a steering wheel in the middle. Rover were able to get around the nuisance of developing two different versions for left and right-hand drive markets.

2. Land Rover invented the first monster truck. When the British Forestry Commission required a vehicle that could navigate a marshy environment, Land Rover answered with another innovative design. The result was a 1950s car that had large tractor tyres and souped-up axles. There’s an argument to be made that Land Rover developed the first monster truck 30 years before the design became popular in America.

3. The queen is rumored to have “terrorized” then-Crown Prince Abdullah with her driving skills, learned during World War II when she was but a princess and trained as a mechanic and military truck driver for the Women’s Auxiliary Territorial Service of the British Army.

Although she’s been seen behind the wheel of many cars in the course of her lifetime, the Queen’s favourite has always been the Land Rover Defender. Having owned more of these than any other, the unofficial count hovers at around 30 royal Land Rovers.

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