DS

 
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DS-Logo

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BEST USED CAR 2020 - WHATCAR

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Manufacturer Info

Founded
June 01, 2014
Origin
Manufacturer
DS
Price Range
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Revenue
£68 Billion (est)
Ranking (cars sold)
33
Cars registered
97 (Aug)
Cars Sold YTD
1190
Market Share YTD
0.11%
Reliability
3/5
Electric

DS is a premium automobile marque, founded and developed from Citroen. DS was first announced at the beginning of 2009 by Citroën as a premium sub brand of the company, applied to certain of its models and running in parallel with its mainstream brand. DS can be an abbreviation of Different Spirit or Distinctive Series (although the reference to the historical Citroën DS born by Flaminio Bertoni and André Lefèbvre is evident).

The DS has been a standalone automobile marque since 2015 (and since 2012 in China).

Officially created on 1st June 2014, DS became a brand in its own right, affirming its ambition to embody the know-how of French luxury into the automotive industry.

The DS Automobiles brand is built on exceptional heritage, that of the DS 19 launched 60 years ago. This legendary car conveys the values of innovation, excellence and avant-garde.

Officially created on 1st June 2014, DS became a brand in its own right, affirming its ambition to embody the know-how of French luxury into the automotive industry.

The DS Automobiles brand is built on exceptional heritage, that of the DS 19 launched 60 years ago. This legendary car conveys the values of innovation, excellence and avant-garde.

Several versions of the DS 19 were launched over the course of the 1950s. The first was the ID 19 in October 1956, followed by the estate versions and the DS 19 Prestige in 1958.

The DS 19 enjoyed international success. The car was exported across the world, as a symbol of French elegance.

PSA originally consisted of three automobile brands, Peugeot, Citroën, and the soon dropped Talbot, but none was considered a "premium" brand. Since 1976, PSA has experimented with differentiating the brands by price level, similar to Chevrolet/Buick or Volkswagen/Audi, but neither brand had the strength to justify premium pricing.

Eventually, the concept of introducing a third brand was tried: DS. This had been done successfully by other manufacturers, notably the Lexus and Infiniti premium brands.

In 2015, the brand celebrated 60 years of the original DS and, at the Geneva Motor Show, revealed its new ‘DS AUTOMOBILES, SPIRIT OF AVANT-GARDE’ signature,alongside a new logo. New DS 5 was also launched, with the new DS Wings style front grille.

Heralding from the original Citroen DS of 1955, DS cars of today combine remarkable style and technology, comfort and refinement, exceptional materials and sophistication.

In 2016, DS 3 and DS 3 Cabrio were launched, completing the renewal of the DS range and marking the separation of the DS brand from Citroën and the start of a strong, new identity.

It also produced the DS 4 and DS 5, however these are not available as new cars.

Did you Know:

1. The DS badge was a play on the French word déesse, or goddess. 2. It appeared in the films Back to the Future Part II, Gattaca and Scarface. 3. In 2005, the French celebrated its 50th anniversary with a parade of 1,600 DS cars.

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DS
 
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DS is a premium automobile marque, founded and developed from Citroen. DS was first announced at the beginning of 2009 by Citroën as a premium sub brand of the company, applied to certain of its models and running in parallel with its mainstream brand. DS can be an abbreviation of Different Spirit or Distinctive Series (although the reference to the historical Citroën DS born by Flaminio Bertoni and André Lefèbvre is evident).

The DS has been a standalone automobile marque since 2015 (and since 2012 in China).

Officially created on 1st June 2014, DS became a brand in its own right, affirming its ambition to embody the know-how of French luxury into the automotive industry.

The DS Automobiles brand is built on exceptional heritage, that of the DS 19 launched 60 years ago. This legendary car conveys the values of innovation, excellence and avant-garde.

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