Audi

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3.5
 
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audi-logo

Awards

Awards
WORLD LUXURY CAR 2019
Further Awards
A6 BEST EXECUTIVE CAR 2019 - PRO DRIVER

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Click to reveal info0800 699 888
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Manufacturer Info

Founded
July 16, 1909
Origin
Manufacturer
Audi
Price Range
Configurator
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Revenue
£45 Billion (est)
Ranking (cars sold)
5
Cars registered
7435 (Dec)
Cars Sold YTD
107842
Market Share YTD
6.01%
Reliability
4/5
Electric

Audi is a German car manufacturer that was founded in 1909. Audi has been a member of the Volkswagen Group since 1964.

The origins of the company are complex, going back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch; and two other manufacturers (DKW and Wanderer), leading to the foundation of Auto Union in 1932. The modern era of Audi essentially began in the 1960s when Auto Union was acquired by Volkswagen from Daimler-Benz. After relaunching the Audi brand with the 1965 introduction of the Audi F103 series, Volkswagen merged Auto Union with NSU Motorenwerke in 1969, thus creating the present day form of the company.

The company name is based on the Latin translation of the surname of the founder, August Horch. "Horch", meaning "listen" in German, becomes "audi" in Latin.

The four rings of the Audi logo each represent one of four car companies that banded together to create Audi's predecessor company, Auto Union. Audi's slogan is Vorsprung durch Technik, meaning "Being Ahead through Technology".

Today Audi, along with fellow German marques BMW and Mercedes-Benz, is among the best-selling luxury automobile brands in the world.

In February 2020, Volkswagen AG announced that it plans to take over all Audi shares it does not own (totalling 0.36%) via a squeeze-out according to German stock corporation law, thus making Audi a fully owned subsidiary of the Volkswagen Group.

Did you know:

  1. Audi have been conducting crash tests for over 75 years.
  2. Audi produced a race car that went 268 mph back in 1938, a V16, 560 horsepower monster, called the Auto Union Type C.
  3. Only the best and most experienced factory workers get to work on the R8.

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Editor review

1 review
CircleMaze Review
Overall rating
 
3.5
Reliability
 
4.0
Affordability
 
3.5
Desirability
 
4.0
Value for Money
 
3.0
Customer Service
 
3.0
Overall the Audi line up is evolving and growing. They produce and cater for pretty much every budget and requirement from the A1 to the R8).
Since the Quattro came to the British streets, this sort after brand have evolved into a premium class brand, that we would all wouldn't mine on our drives... They're reasonably priced, have high desirability in the UK and when compared against other premium brands, then they're not bad value for money (especially if you can get a good deal on one).

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